focus


National Bone Marrow registry.

It's In The (e)Mail - An introduction to creating effective email campaigns

by JamesNYC February 29. 2008 02:52
by Jon Hornstein,  February 29, 2008 Postcard mailers have been a standard promotional tool for photographers for decades. And while they still serve an important function, email blasts have largely overtaken postcards as the preferred way for photographers to reach out to potential clients and keep in touch with existing clients.

Email has many advantages over postcards.
With email, you can track who receives your message, who opens it and if they click-through on any images or links. You can also create a richer and more interactive experience by designing the email in a way that allows the recipient to access progressively more information. Tracking the behavior of the recipient can also tell you what people find most interesting about you and your work. This type of marketing information is priceless. Last but not least, the cost of sending an email blast, while not as inexpensive as many think, is much less expensive than printing and mailing postcards.

But a poorly designed email campaign can be ineffective or even damaging to your reputation.

Here are 10 things you need to keep in mind when planning and sending your email campaign:

1. Start With a Good List
The best list consists of names of people who have asked to hear from you. Legally, these are the only people you should ever address with a mass email. Otherwise what you are sending is considered SPAM. Bought lists are only legal to use if the people on the list gave their permission to the list collector to receive unsolicited emails from people selling photographic services. Always check to see if this is the case. Even then, the quality of the list can vary widely. In all your activities, try to get people to agree to receive marketing emails from you. This is your "golden" list.

2. Send Regularly
You should use your email campaign to create and sustain a relationship with the recipients. Sending them monthly is ideal. Every other month is the minimum frequency you should consider. If you send out promotional emails more than once per month you run the risk of creating "noise" that your audience will find easy to ignore.
read more: http://tips.creativetouchpoint.com/tipsblog/archives/26

Tags: , , , , , ,

General

Email Digg Reddit StumbleUpon del.icio.us

Permalink | Comments (0)

Add comment

biuquote
  • Comment
  • Preview
Loading

Stuff people say

"All photographs are accurate. None of them is the truth." - Richard Avedon - 1984

 

 "I have not failed. I've just found 10,000 ways that won't work." - Thomas Alva Edison

 

"Any photographer who says he’s not a voyeur is either stupid or a liar." - Helmut Newton

 

"You don’t have to sort of enhance reality. There is nothing stranger than truth." - Annie Leibovitz


"When you find yourself beginning to feel a bond between yourself and the people you photograph, when you laugh and cry with their laughter and tears, you will know you are on the right track." - Weegee


" The camera is much more than a recording apparatus. It is a medium via which messages reach us from another world." - Orson Welles


"Some people's photography is an art. Not mine. Art is a dirty word in photography. All this fine art crap is killing it already." - Helmut Newton


"Our virtues and our failings are inseparable, like force and matter. When they separate, man is no more. " - Nikola Tesla


"I think all art is about control - the encounter between control and the uncontrollable." - Richard Avedon


"The first 10 000 shots are the worst." - Helmut Newton


"Ultimately success or failure in photographing people depends on the photographer's ability to understand his fellow man." - Edward Weston


"If you want reality take the bus." - David LaChapelle


"You don't take a photograph, you make it." - Ansel Adams


"When I have sex with someone I forget who I am. For a minute I even forget I’m human. It’s the same thing when I’m behind a camera. I forget I exist." - Robert Mapplethorpe


" Great photography is always on the edge of failure." - Garry Winogrand

 

"I don’t think photography has anything remotely to do with the brain. It has to do with eye appeal." - Horst P. Horst


"Be yourself. I much prefer seeing something, even it is clumsy, that doesn't look like somebody else's work." - William Klein


"Avedon claims to have been the best photographer in the '60s - bullshit - Bob Richardson was - despite or because of being insane and strung out on drugs, I managed to do photographs that are considered iconic - being known as the 'photographer's photographer' means I lead and they follow - I'm broke and they are rich." - Bob Richardson
Follow us on these social networks.         Copyright 1998-2012 1ProPhoto.Com All rights reserved.  
>